Digital Marketing Tips For Independent Financial Advisers

Digital Marketing Tips For Independent Financial Advisers

Like most other service industries, today’s financial sector has a significant online presence. For independent financial advisers (IFAs) that means that, in addition to your industry expertise and helpful, engaging face-to-face manner, your prospective clients will expect you to have an authentic website offering something rather more select than the big players.

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The Importance of Print Media In The Digital Age

The Importance Of Print Media

Though closer inspection reveals the evidence is far from uniformly negative, few would argue that print has not been, to some extent, displaced by digital media. In the news domain, for example, it seems to be widely accepted that live, ‘breaking-news’ stories are largely the preserve of digital formats, with print media battling for a share of the in-depth background stories and the more-detailed types of investigative journalism.

Despite a definite drift towards digital dominance, businesses must not forget that print media still retains a unique presence which can often be effectively deployed to commercial advantage.

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