Now that we’re nicely settled into 2017, we can show you what’s been happening so far from last month, the top news from the world of SEO, PPC & Ad Marketing and more importantly how it could affect your business. Let’s begin.
SEO & Web News
What is technical SEO? And why is it important? – EConsultancy Blog
What’s been happening recently in the word of digital marketing? Well, in case you nodded off for a brief moment, we have this to share with you so that you’re caught up on some of the more important stuff.
Let’s Look Into the World of SEO
Saying Goodbye to Content Keywords – Google Webmaster
Like most other service industries, today’s financial sector has a significant online presence. For independent financial advisers (IFAs) that means that, in addition to your industry expertise and helpful, engaging face-to-face manner, your prospective clients will expect you to have an authentic website offering something rather more select than the big players.
Though closer inspection reveals the evidence is far from uniformly negative, few would argue that print has not been, to some extent, displaced by digital media. In the news domain, for example, it seems to be widely accepted that live, ‘breaking-news’ stories are largely the preserve of digital formats, with print media battling for a share of the in-depth background stories and the more-detailed types of investigative journalism.
Despite a definite drift towards digital dominance, businesses must not forget that print media still retains a unique presence which can often be effectively deployed to commercial advantage.