Though closer inspection reveals the evidence is far from uniformly negative, few would argue that print has not been, to some extent, displaced by digital media. In the news domain, for example, it seems to be widely accepted that live, ‘breaking-news’ stories are largely the preserve of digital formats, with print media battling for a share of the in-depth background stories and the more-detailed types of investigative journalism.
Despite a definite drift towards digital dominance, businesses must not forget that print media still retains a unique presence which can often be effectively deployed to commercial advantage.
If their original 2015 “Mobilegeddon” offering is anything to go by, Google’s mobile-focused updates have a habit of attracting online attention, and a good deal of speculation, amongst search engine optimisation fraternities.
Thus Google’s March 2016 posting announcing their intention to ‘increase the effect of the ranking signal [from May, 2016] to help our users find even more pages that are relevant and mobile-friendly’ provided food for thought for most.
Email marketing continues to be one of the easiest and effective marketing techniques to generate leads, which is why more and more are seeking specialist online marketing companies for small businesses.
It allows you the chance to share with your customers the latest products, news and events which that are happening within your business. As a result of this, you will build a relationship among these visitors who will respect the company’s loyalty and will become part of their customer base.
So you’ve been adding links to your social media posts and emails…that’s a great start. However, do you know what specific social media posts or what specific call-to-actions on your emails are generating sales and/or leads?
It’s surprising how many businesses still view their Google Analytics data by channel as a whole rather than delving deeper to find out what specific content within that channel, led to the change in averages.