Like most other service industries, today’s financial sector has a significant online presence. For independent financial advisers (IFAs) that means that, in addition to your industry expertise and helpful, engaging face-to-face manner, your prospective clients will expect you to have an authentic website offering something rather more select than the big players.
Email marketing continues to be one of the easiest and effective marketing techniques to generate leads, which is why more and more are seeking specialist online marketing companies for small businesses.
It allows you the chance to share with your customers the latest products, news and events which that are happening within your business. As a result of this, you will build a relationship among these visitors who will respect the company’s loyalty and will become part of their customer base.
There’s not a right or wrong way for developing great content marketing ideas. The bottom line is, your business has to generate ideas – the right ideas – to attract and engage customers.
Content marketing – the emails you send out, the blogs your business publishes, and the webinars you host (and more) – that is irrelevant or doesn’t offer buyers value is worthless content. And you shouldn’t bother to dedicate precious resources to generating it.