If their original 2015 “Mobilegeddon” offering is anything to go by, Google’s mobile-focused updates have a habit of attracting online attention, and a good deal of speculation, amongst search engine optimisation fraternities.
Thus Google’s March 2016 posting announcing their intention to ‘increase the effect of the ranking signal [from May, 2016] to help our users find even more pages that are relevant and mobile-friendly’ provided food for thought for most.
For some time there has been a new Google update on the horizon, it lands tomorrow and if you don’t have a mobile ready website, beware.
To be fair, there is no excuse for anyone not to have a mobile-friendly website as evidence has consistently shown year on year increases in traffic from mobile devices. It only makes sense for Google to reward those who have taken note of this evidence and want to create a better online experience for their users.